VISION, MISSION AND VALUES

OUR VISION


• To catalyse social changes by unleashing India's trapped resources
• To spur a movement providing global connectivity and support through our 'internet' by enabling individuals/organisations to contribute to the voluntary sector with transparency and commitment.

OUR MISSION

To accelerate the pace of social development by:

• Support the efforts of NGOs in their various fields of endeavour
• Channel support from corporations, institutions and individuals in India and abroad
• Serve as an effective link between the needs of the NGOs and the desire of people to donate time, money, skills or resources
• Ensure financial accountability and proper usage of funds.
• Support innovative grassroots organizations
• Monitor and evaluate projects following stringent norms
• Run community focused awareness campaigns around issues
• Provide training and capacity building to NGOs
• Match CSR goals of organisations to social development projects
• Carry out action research and impact assessment of projects supported by us.

OUR VALUES

• Dedication to our Mission
• Accountability and Transparency to all

AREAS OF OUR WORK

• Early Childhood Education
• Primary Education
• Girl Child empowerment
• Life Skills
• ICT integrated Education
• Supporting Women’s Livelihoods
• Nutrition
• Health
• Integrated Community Development
• Environment: Watershed Management
• Relief and rehabilitation of disaster victims

KEY FOCUS

We focus on women and children in all our programmes and work towards their empowerment.

What is different about ATMA

We follow the "3 C's"

Connectivity - For all those who are striving to redefine social concern
• Link the needs of the marginalized communities to the resources of the corporates by providing an extensive world wide network
• Provide links to relevant voluntary sector sites and search engines through a world class portal

Credibility - Provide authentic data through its world class portal.
• Recommend NGOs with proven track records
• Provide comprehensive listing of NGOs validated through stringent assessment.
• Provide a monitoring and feedback to assure that funds are used for purposes assigned
Commitment - Improve the quality of human life by working for a better tomorrow
• A strong sense of dedication for the causes supported which flows down from the Trustees to the Executive Directors and all those who volunteer their time, money or resources
• Selecting and working collaboratively with NGOs who share the same dedication

ATMA MILESTONES

• Identified voluntary organisations for our Partner list of NGOs
• Helped NGOs market their products through our corporate partners
• Networked with support organisations in India
• Raised funds for victims of the earthquake that struck Gujarat in January 2001
• Provided disaster relief to 5 groups working in Gujarat after the earthquake
• Facilitated the setting up of the Media Cell of the All India Women's conference by donating a computer

ATMA ARCHIVES

1. Jan Jagriti-- An Integrated slum development programme.
Jan Jagriti is an ATMA initiative touching the lives of 1500 families of the Azamgarh. The project is supported by Children's Hope Inc.
• Remedial and computer education for children and youth.
• Non-formal education/streamlining of non-school going children into regular schools.
• Vocational guidance/training for skill development amongst youth through Shramik Vidya Peeth.
• Access to free health care by a mobile medical van staffed with a doctor and nurse.
• Health Awareness programmes on Reproductive Health (RCH), STD and AIDS prevention.
• Counseling for women and adolescents.
• Effective waste management and sensitization of slum dwellers on cleanliness and personal and public hygiene.
• Conversion of open-air waste dump into a playground for children.
• Construction of roads and toilets by MCD, maintained by the residents.
2. Swayam Sudhar Shiksha Project:
Designed by ATMA this project has evolved from the "ADOPT A SCHOOL PROGRAMME" initiative to upgrade the existing standards of education and provide infrastructure support to government schools. As a pilot project, benefiting 2100 students of the Primary and Junior wings of a Government school in Azamgarh, Uttar Pradesh, the following were initiated:
• Training for trainers in Hindi reading skills, for the reading skills programme.
• Computer literacy for more than 500 students of this school and installation of curriculum based software.
• Construction of toilet and drinking water facility.
• Home Science classes in Cutting, Tailoring, Cooking, Arts and Craft.
• Painting competitions and development of best entries selected into greeting cards for sale at Corporate houses.
• Career counseling workshop.
• Capacity building and support for achievers of Class VIII, for admission into the next higher level in other schools.
• Summer workshops in computer education, arts and craft, music, English conversation etc.
• Exhibition cum sale of handcrafted items for a Diwali Mela organized at a corporate office.

3. Vahini Shakti- Income generation project for economic empowerment of women:
This project aims to empower underprivileged women by training them as commercial drivers of four-wheelers. This project has made a dent in this male dominated profession while providing women with livelihood options that deviate from the stereotype roles played by women.
HOW WE WORK
• Work through Voluntary Organisations that have dedicated people, clearly defined objectives, and meet our criteria for selection
• Connect donors to NGOs through our portal and other networks
• Promote Corporates to work with and partner NGOs
• Encourage NGOs to share information and experiences with each other
• Facilitate NGOs in their activities by providing links to relevant government sites, funding organisations, support and training organisations and details of resource persons
• Provide an update for all funds donated to projects recommended by ATMA
• Reach out to beneficiaries and stakeholders through…..more…

ATMA TEAM

The ATMA Team members complement each other and work selflessly, volunteering their time, resources, talent and expertise.

Mr. Shyam Manohar Singh: has been closely associated with the underprivileged community and has sought avenues to voice their concerns. He has worked for development activities in the areas of health education and income generation. His strength is reflected in the capable financial management of the organization.

Mr. Surendra Kumar: has a background in NGO Management and feels strongly about using his skills to give back to society. His organizational skills have helped ATMA become a professionally run outfit.

Smt. Firdaus Kahkasha: has spent a lifetime in the education arena and has been intimately involved in the education of children from diverse backgrounds. She has been extremely active and successful in mobilizing support for their cause.
Mr. Janmejay Singh:Admin Support, A dedicated worker who provides day to day support to the rest of the team.

URBAN DEVELOPMENT PROGRAMME »

As part of the Urban Development Project, an integrated development strategy is followed. Concentrating on one developmental aspect will be rendered useless unless a multi dimensional approach is adopted. It is for this reason that initiatives in the field of education for children, adults; women empowerment through vocational training, Self help groups and health are run simultaneously.
Victorious Youths Movement
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TO FIGHT AGAINST HIV/AIDS ALONG SIDE POVERTY ESPECIALLY AMONG THE YOUTHS. THIS IS BECAUSE IN INDIA, POVERTY IS THE ROOT DCAUSE OF HIV/AIDS ESPECIALLY AMONG THE YOUTHS. THUS, THERE IS THAT DIRE NEED FOR US TO SEE THAT WE ALLEVIATE POVERTY IN OTHER TO CURB THE PAPID SPREAD OF THIS.

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What does the organization do?

WE SENSITISE THE YOUTHS AS WELL AS THE GENERAL PUBLIC ABOUT HIV/AIDS. WE EQUALLY EMPOWER THE YOUTHS ESPECIALLY YOUNG GIRLS TO BE SELF RELIANT. THIS IS DONE THROUGH THE CARRYING OUT OF MICRO PROJECTS LIKE THE REARING OF SNAILS AND PIGS, THE GROWING OF MUSHROOMS AS WELL AS THE LOCAL.

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Opportunities for Youth
YOUTH HAVE THE OPPORTUNITY TO ATTEND SEMINERS ORGANSED BY ATMA. THE YOUTH IN OUR COMMUNITY ALSO BENEFIT FROM THESE SEMINERS SINCE THEY ARE DRILL ON HOW TO BE SELF RELIANT. SUCH AS REARING PIGS AND SNIALS.
MORE STILL, THE YOUTH ARE ALSO THOUGHT HOW TO VOLUNTEER IN THE FIGHT AGAINST.